In all businesses, regardless of industry, the concept of lean manufacturing must be applied to all product releases. The fashion industry is just now catching up to this concept in what’s known as fast fashion. Typically, bringing products from design to sale is a 6-9 month cycle but because of the digital revolution, retailers are now able to implement the “test and repeat” model and two of largest fast-fashion retailers, Zara and H&M, are taking it by storm. The benefits for the “test and repeat” model are:
Instagram and social media is a data mine for retailers. By collaborating with celebrities, artists and social media influencers to promote styles and most importantly, uncover the most recent fashion trends, retailers can transition to the test and repeat lean model to release products in as little as 2 weeks.